Why Eco Retail?

More revenue per square meter

Second place as a controllable performance area.

Rapid topic changes

Practically implementable in everyday life – without turning action areas into a project.

Flexible, modular presentation

Setups that adapt to the product range, season, and area.

Practical experience from the trade

Our origins

We come from the retail sector – not from catalog sales. As former retailers, we've seen over the years what really works in the market (and what doesn't).

Later – when we were responsible for fruit and vegetables – we learned how much product presentation, maintenance effort and secondary placement influence sales per m².

Less theory. More practical solutions for everyday market life.
Team Eco Retail – practical insights from the retail sector

Our principles for second-place finishes that perform

What we have learned about many markets – as simple rules that work in everyday life.

Product image first

Why: Half-empty looks like a remainder – full looks like a highlight.
Noticeably, the area still looks tidy even in the afternoon.

Switching must be easy

Why? If it's too much effort, it happens too rarely.
Clearly, the theme can be restaged in minutes.

One message per area

Why: Too much text/stuff makes you invisible.
Noticeable: Customers understand what it's about in 2 seconds.

Mobility in everyday life

Why: Good surfaces are dynamic – not fixed in place.
Clearly, one person can easily reposition the surface.

Private brand needs a platform

Why: Margin deserves quality, not cardboard.
It's clear: the private label brand comes across as part of the product range, not as a clearance sale.

Care effort determines

Why: If maintenance is annoying, the product image is ruined.
Noticeable: Less rework, more consistency in appearance.

This is how the collaboration works

Clear, fast and without a shopfitting project.

1

Fitness Check (15 minutes)

Select a use case (e.g., clearance sale, seasonal, private label, fruit and vegetables) and roughly classify the area.

2

Concept proposal

We outline 1-2 sensible secondary placements including product image logic and change rhythm.

3

Implementation in everyday life

Quick to set up, easy to move, easy to change – so that it actually gets used.

4

Review & Optimization

What performs best per square meter? What games will be played next week? We adapt pragmatically.

FAQ

The most frequently asked questions about second place and our systems.

What exactly does second place mean?

Products are also placed outside their usual location – in places where they receive more attention (e.g., promotional areas, islands, gondola ends). The goal is greater visibility and increased sales.

How quickly can an area be converted?

Crucially, the system must be easy to use in everyday practice and allow for quick adjustments to POS/marketing strategies. This ensures that changing themes becomes routine, not the exception.

Which product categories perform well?

Typical examples include clearance sales/remaining stock, seasonal themes, regional presentations, private label brands, and produce. We always start with the use case.

Can I brand the surface flexibly?

Yes — a consistent, high-quality product image and a clear message are important. Many setups can be quickly adapted with inlays/materials.

Will any renovations be necessary?

No. We work with pragmatic solutions for secondary placements – without a shopfitting project.

What's the best way to start?

With a clear use case and a pilot setup in a single area. Afterwards, expansion is possible – depending on what performs best per square meter.

Is a conversation worthwhile?

If you want to run secondary placements faster, more efficiently, and more effectively, let's talk. We'll find out in 15 minutes if and where you're missing out on revenue per square meter.

Request a fitness check