3 steps to optimize your dry goods assortment
Step 1
Create topic blocks (1 area, 1 story)
Step 2
Place impulse goods in the walkway (for takeaway)
Step 3
Allow rotation (change weekly)
Step 1
Topic block (1 area, 1 story)
Group relevant articles together on a topic that customers will immediately understand – instead of scattering individual products.
- One topic = more relevance and greater engagement
- 3 levels = Story, Supplement, Takeaway Item
- Clear distinction between levels (price & orientation)
Eco Retail building blocks for this
Mobile sales stand Concept Dry goods range (for low gondola ends)
Mobile sales stand Concept Dry goods range
Mobile sales stand Concept Dry goods range (for wall mounting)
Step 2
Impulse area in the running path (utilizing frequency)
Run promotions where customers pass by – entrance, walkway, promotional zone.
- Impulse sales increase due to high foot traffic
- Ideal for bundles, seasonal products, private labels, "2+1" deals
- Quickly restocked, quickly refilled
Eco Retail building blocks for this
Mobile sales stand Concept Bread with rattan baskets
Mobile metal sales stand, variant 3, bread
Bread box 60x40x75 cm
Step 3
Rotation (new every week, without extra effort)
The marketing team only changes topics regularly if it's really easy.
- Change the theme via sliders/panels instead of rebuilding the theme.
- Same hardware, changing campaigns
- Supply logic remains the same → less chaos
Eco Retail building blocks for this
Metal slope wide 59x39x15 cm stainless steel
Metal grid Basket 59x39x30 cm stainless steel
Smart-Display black 75 cm without logo / print with castors
